Nike: Don’t Think. Run.

Every spring, runners kick off the year with a renewed passion for running. In the spring of 2010, Character collaborated with Nike to launch the Running brand’s newest and lightest shoe, the Nike LunarElite+. Designed specifically with the New York store in mind, flyers were used to communicate product benefits and promote action.

Customers were encouraged to take these flyers which provided not only information but tangible reminders of the urban running experience.