Headquartered in San Francisco, LiveRail is the world’s leading monetization platform for video publishers. With over five billion monthly impressions delivered via their platform each month, LiveRail sets the standard for innovative video advertising technology solutions.

Their mission is to provide premium publishers with smarter and safer technology to sell their video inventory across all devices. LiveRail engaged Character to develop a distinctive new brand visual language, which would set them apart from their competition and leave a lasting impression among the publisher and video advertising network.

“LiveRail values good design, which is a very important quality for a client to have. ”

Matt Carvalho  / Director of Digital


Character developed a series of visual concepts eventually settling on a direction that centered around the use of colorful, translucent cubes. These cubes represent the building blocks of LiveRail’s business and can be arranged to visually articulate the brand’s various technology and platform stories.

Once LiveRail’s new brand visual language was defined, Character extended the look and feel to their website, marketing collateral, and event materials.

“The LiveRail platform is always getting better. We needed a visual system that could easily grow along with it.”

Will Geddes  / Associate Art Director