Headquartered in San Francisco, Dropcam is a revolutionary cloud-based, Wi-Fi video monitoring company.

Their Pro camera boasts an impressive array of features, including 8x zoom, night vision and a two-way talk radio. Among other features, subscribers are able to review up to 720 hours of encrypted video capture via their desktop or mobile devices, and receive email and mobile activity alerts.

Character was tasked with repositioning and rebranding Dropcam and extending the new brand visual language across all key consumer touch points, including product packaging, in-store retail fixtures and promotional materials.