Vitamin shopping in the supermarket aisle can be an impersonal experience. Consumers are overwhelmed with choice and labels that don’t highlight the wellness issues they’re looking to solve. The Care/of team saw these deficits and decided it was time for a change. Knowing that no two people are alike, Care/of set out to personalize vitamins, creating a one-of-kind buying experience that equips and inspires consumers to make smart decisions that transform their health.


There are many brands in the nutrition space like Care/of that want to deliver simplicity with a sense of clarity. However, many of these competitors lack the flexibility to adjust to users’ continuously changing health needs and goals. Care/of’s ability to deliver personal, adaptive nutrition illuminated a unique position to build the brand upon. It inspired us to develop the brand’s purpose on the transformative relationship people have with their supplements, how Care/of’s power in surfacing recommendations effortlessly empower users today so they can take on tomorrow.

“Care/of is one of my favorite names that we came up with for a client, it set up a large canvas for us to develop the identity. ”

Ben Pham / Principal + Creative Director


We built the Care/of logomark to reflect the brand essence of ‘take on tomorrow’. With its forward motion, the mark’s subtle stroke (/) alludes to the forward motion Care/of inspires. 


The angle it creates is easily expandable across brand applications, allowing it to become an ownable element that hints at both movement and change.

Photography Art Direction by Sarah Kissel & Photography by Lauren Coleman