Originally from the border of Mexico, Joaquin recently relocated to San Francisco to join Character’s design team.
He received his BFA in Graphic Design from ArtCenter College of Design in Pasadena. During his education, he explored the potential of interactive surfaces and augmented reality for communication and research purposes. He is inspired by the methodic process of Karel Martens and by utopian theories of modernist architecture. He also enjoyed freelancing for some agencies and brand studios in San Diego.
When Joaquin isn’t kerning, you can find him eating street tacos, watching a soccer match at a local bar, planning his next trip to Tijuana or curating his typography blog.