• In The Press | July 1, 2019

    As part of Fast Company’s “Designing Women” series, Tish Evangelista, partner at Character, argues that branding can’t be superficial anymore. It has to promote products that “enhance lives and society as opposed to just adding more waste and clutter.”

    Read the article here.

  • Client Launch | June 20, 2019

    Excited to see our friends at Navigator launch their AI-enabled assistant – or “chief-of-staff” – designed to make meetings suck less. We had a ton of fun collaborating with the Navigator design team.

    You can check them out here, and learn more via TechCrunch here.

  • Client Launch | June 12, 2019

    Cheers to our friends at Silverado Vineyards on the launch of their redesigned website!

    Our team designed the new experience and led the creation of fresh photography and video content.

    You can check it out here.

  • Client Launch | April 16, 2019

    Congratulations to the team at Myia Health on the launch of the new brand!

    Myia is the intelligent health monitoring platform powering new standards of patient care, providing information that can help better prevent illness, manage chronic conditions, and redefine the quality of daily life

    Find out more here.

  • New Client | April 10, 2019

    Congrats to Tonal on their recent Series C funding!  We’re pumped to be partnering with them on some intriguing brand initiatives as they continue to disrupt the home fitness space.


  • Client Launch | March 29, 2019

    Congrats to Decibel on the launch of the new brand!

    Founded by former New Enterprise Associates partner John Sakoda, Decibel is a new, independent venture capital firm created in partnership with Cisco to push the conventional boundaries of early stage investing.

    It was a pleasure working with Jon and the team to develop the positioning, naming, and visual identity system for Decibel.

    Learn more here.

  • New Client | March 28, 2019

    We’ve been drafted by Play Versus, the official league for high school esports, for some valedictorian-level branding. Now, we just need a Character jersey.

  • New Client | April 16, 2019

    It’s said that your health begins in your gut. The folks over at Whole Biome certainly think so. They’re either full of sh*t or onto something.  We think it’s definitely the latter.

  • New Client | March 12, 2019

    We’re revved-up to be partnering with Go, the world’s first instant car insurance app.

  • New Client | March 11, 2019

    We’re delighted to be partnering with the team at Ethos – a new kind of life insurance for people who don’t have time for fine print, extra doctors appointments, or hidden fees.

  • New Client | March 11, 2019

    We’re proud to announce our ongoing partnership with the amazing folks at Rothy’s.

  • In the Press | February 20, 2019

    Congrats to our friends at Anki, Plume, Shift, Seismic, and ThirdLove for being included in Fast Company’s Most Innovative Companies List!

    See the full 2019 list here.

  • Client News | February 12, 2019

    Big congratulations to the team at Eero on becoming part of the Amazon family!

    Read more here.

  • In the Press | February 11, 2019

    Our very own Manny Dilone – Principal/CD in our NYC studio – has been named one of the 2019 People to Watch by Graphic Design USA. Congrats Manny!


  • Launch | February 7, 2019

    Congrats to the team at Topology Eyewear on the launch of their new brand identity! It was a pleasure partnering with you.

    Off-the-shelf eyewear is made by the thousand for one mythical “average” person. That’s why glasses always fit so badly, pinch, and slip down your nose. Topology Eyewear designs truly custom-tailored eyewear, using patented technology that takes intricate measurements of your face, right down to the unique contours of your nose.

    Learn more here.

  • New Client | February 1, 2019

    We’re excited to be working with the NutriBullet team to create something fresh!

  • New Client | January 30, 2019

    We’re delighted to be partnering with the team at Netflix. We can’t reveal what we’re working on, so no spoilers here.

  • New Client | December 14, 2018

    Dialpad’s mission is to make business communications great. Our mission is to be a great brand partner for Dialpad.

  • Client News | December 14, 2018

    Congrats to our friends at Palm for being featured in Fast Company’s “Most Innovative Gadgets of 2018” list. You can see the full list here.

  • In the Press | December 12, 2018

    Our identity work for the recently relaunched Palm brand is featured in Graphic Design USA. Check out the article here.

  • Client Launch | December 5, 2018

    Great to see the brand work we developed in partnership with Carbon Health go live.

    Carbon Health is a new kind of healthcare network that is simple, convenient and always accessible. Carbon’s network of doctors are accessible online through their mobile app and in-person at clinics, providing a seamless and easy healthcare experience that works with our busy lives.

    Find out more here.

  • New Client | December 4, 2018

    Scooters are taking over the world, and we’re happy to be joining the party thanks to our partnership with Spin!

  • New Client | November 16, 2018

    We’re thrilled to be partnering with the globally renowned footwear brand, Hush Puppies.

  • Client Launch | October 25, 2018

    Big congrats to our friends at North on the launch of the new brand and the Focals product!

    North are building a future where technology is human-centric, discreetly built into fundamental parts of our lives that already exist.

    Find out more here.

  • New Work | October 19, 2018

    Anki’s Vector is the answer to our sci-fi dreams. He’s a home robot who’s always on, happy to see you, voice-enabled, and eager to help. We enjoyed partnering with the Anki team to help bring Vector to life.

  • Client Launch | October 15, 2018

    Congrats to the team at Palm on the launch of their new ‘ultra mobile’ smartphone. It was a pleasure working with such a talented team.



  • New Work | September 14, 2018

    We are proud to have supported the inspiring team at Shift in their mission to power successful career shifts for military veterans.

  • New Work | September 14, 2018

    Step inside the fantastical world of OLLY. Our new website experience for the delightful vitamins brand is now out in the world.


  • New Work | September 13, 2018

    PAX’s mission is to create responsible, enjoyable, and personalized experiences for cannabis. We were delighted to play a small part with our redesign of their product packaging system.

  • New Work | September 13, 2018

    Class is in session. Our visual identity for Education.com is out in the world. Centered on the power of the pencil, our identity digs deeper into what a pencil’s mark can mean and make. It can be weaving, because progress never happens in a straight line. It can be continuous, because learning never ends – it continues for life.

  • Client Announcement | September 7, 2018

    Congrats to Chris, Rich, and the rest of the Seismic team on the unveiling of their first collection of Powered Clothing. These guys are just scratching the surface of possibility. Watch this space.

    Techcrunch video: here


  • New Client | September 7, 2018

    We’re excited to partner with the folks over at Instagram. We can’t say what we’re up to, but it’s safe to assume it’s something fun.

  • New Client | August 9, 2018

    We’re proud to partner with the Ubiquity6 team as they reimagine how people interact in physical spaces by developing new groundbreaking AR technology.

  • New Client | August 7, 2018

    Who doesn’t want faster, more affordable internet? We think the team over at Common Networks are onto something.

  • New Client | July 21, 2018

    Who doesn’t get excited about the idea of a world without wires? Well, thanks to the team at Pi that concept is edging towards reality.

  • July 10, 2018

    We can’t reveal what we’re up to, but we’re sure you’ll LIKE it.

  • Promotion | May 15, 2018

    We are thrilled to announce that Creative Director, Paul Miller, will be stepping into the role of Principal/Creative Director!


    Congrats Paul.

  • New Client | March 12, 2018
    We’re off to the races in our new partnership with one of the world’s leading horse racetrack operators, The Stronach Group.
  • Congratulations | March 2, 2018

    Congratulations to Garrett Camp, chairman and co-founder of Uber, on the launch of his newest company Eco.

    Read all about it at the link below:


  • New Client | March 1, 2018

    Life’s good. We’re working with LG on an exciting new assignment.


  • New Hire | February 26, 2018

    Caroline is thrilled to join Character as a designer. A Dallas native, she started her career in San Francisco after studying Graphic Design & Business at TCU. In her time here, she’s focused on branding for purpose-driven organizations spanning education, sustainability, social impact, health & wellness.

    Outside of design, Caroline enjoys making jewelry, drawing patterns, hanging out with dogs, and searching San Francisco for interesting architecture and something that resembles Tex-Mex.

  • Client Launch | February 13, 2018

    Congratulations to Skydio on the launch of their product and website!

    Check it out via the link below:


  • New Client | February 2, 2018

    こんにちは Kon’nichiwa! Character is proud to be working with esteemed Japanese cookware company Vermicular to launch their first product line in the U.S.

  • Spotlight on Rishi | February 1, 2018

    Co-founder and Creative Director Rishi Shourie was recently featured on Design Rush as a part of their Designers In The Spotlight campaign.

    Check it out here!


  • Client Launch | January 22, 2018

    Congratulations to the DoorDash team on their recent brand refresh. We’re grateful for the opportunity to work with such a talented team.

  • New Client | December 15, 2017

    We are thrilled to be working with Bowers & Wilkins a brand that we all love and have admired over the years.

  • New Client | December 13, 2017

    Those eye-catching, playful vitamins have captivated us. Excited to announce our newest partnership with OLLY.

  • Tish Evangelista | December 5, 2017

    Tish Evangelista, Partner and Creative Director, was recently featured in Communication Arts.

    Check it out here www.commarts.com



  • New Client | November 11, 2017

    It’s always an adventure working with GoPro on new creative initiatives.


  • New Hire | October 30, 2017

    Originally from the north of England, Andy moved to the west coast in 2004 to work on the Scion brand at ATTIK and to escape the British weather. While in San Francisco he has held senior roles at Method and MetaDesign and worked with dozens of brands, from global giants to early-stage startups.

    When he’s not working, you’ll probably find Andy at a live music show, annoying his neighbors with his guitars, drinking a cup of Yorkshire tea, or watching the San Jose Sharks.

  • New Hire | October 12, 2017

    Our newest designer Micaela is a recent SF transplant by way of Sydney, originally from LA. In her most recent role, she was working across a range of digital product and branding projects as part of R/GA’s embedded team at Google.

    When she’s not designing, she can be found exploring the city with her camera, ordering popcorn at the movies, or working on her hand-eye coordination at Mission Cliffs.

  • New Hire | October 11, 2017

    A San Francisco native with a rich family history of artistry and building, Michele was destined to be creative. Her passion for learning took her to UC Berkeley and to France for her BA, and through the years she’s become more grounded in her craft. With 15 years of experience in creative agencies such as Landor and Siegel & Gale—and experience across many industries—Michele is excited for her new chapter as a Senior Production Designer at Character.

    Michele is an avid reader, experimenter, and explorer who loves to ride her motorcycle on the winding roads of the Pacific coast. She has many hobbies including cooking, cultivating her garden, taming feral cats, and rearing Monarch butterflies and hummingbirds in her backyard.

  • New Hire | October 7, 2017
    Kaelyn is a storyteller, people person and native Chicagoan — yes, she really does love deep dish pizza, Cubs baseball and bipolar seasons — who is delighted to join Character as a senior brand strategist.

    She considers herself lucky, as her passion for people has turned profession, but her path to this point has been rather circuitous. After pursuing investigative reporting at the University of North Carolina at Chapel Hill (go Tar Heels!), she had stints in the editorial and advertising worlds in New York, Los Angeles and Chicago, before working as a strategist at design-driven branding and marketing agency VSA Partners and, most recently, industrial design firm fuseproject.

    When Kaelyn’s not busy strategizing, you can find her devouring meat and cheese boards, pulling pranks on her scapegoat friends or socializing with the dogs in the Bay Area. (Long-haired wiener dogs are her favorite kind!)
  • New Client | September 7, 2017

    We’re mighty excited to continue our relationship with Peet’s coffee with the Mighty Leaf team.

  • Oliver Ralph | September 7, 2017

    Ollie, Partner and Managing Director, was recently featured in San Francisco’s Crain.

    Check it out here www.siliconvalley.crains.com

  • New Hire | September 12, 2017

    Brandi, our new design intern, was born and raised in fog-less Southern California. She is currently a graphic design student at the Academy of Art University, expected to graduate Fall 2017.  Brandi has a fascination with tactile design, and enjoys formulating new ways to push limits between digital and physical design.

    When she isn’t designing, she can be found wandering SFMOMA— hunting for new installations, grabbing street tacos and actively avoiding doing the dishes.


  • Ben Pham | August 16, 2017

    Creative Director and Co-founder, Ben Pham, was recently featured in the San Francisco Egotist.  Check it out below! www.thesfegotist.com

  • New Hire | September 7, 2017

    After seven years of midtown Manhattan and midwestern winters, Marlena is very excited to come home to the Bay Area to work as Character’s newest copywriter.

    As a UC Davis political science grad, she loved a smart zinger more than the idea of law school. She graduated from the Second City Writing Program in Chicago and became a copywriter so she could combine her love of writing with a strange desire to pay her rent. She’s been very lucky to craft new narratives for big, beloved brands and exciting newcomers.

    Above all else she values empathy, exploring dying malls, and being open to ideas and opinions that deviate from her own.

  • New Client | July 1, 2017

    The Character crew is delighted to announce that we’ve partnered with Silverado Vineyards—a family-owned, Napa Valley based winery who’s been making an exceptional product for over 35 years.

    Stay tuned to see how we translate their rich history into modern day design.

  • New Hire | July 5, 2017

    After receiving a BA in Digital Media in Taiwan, Bella discovered her passion for graphic design. She decided to switch her field of study and move to San Francisco where she recently earned an MFA in Graphic Design from Academy of Art University.

    When Bella isn’t designing, she enjoys traveling, taking pictures, hiking, reading, drawing, running and watching sports. She is a vegetarian and also an animal lover.

  • Character Feature | June 29, 2017

    Character was recently featured on HOW Design—where we shared a bit about our founding story, and some favorite projects over our 18 years. Check out the full story on howdesign.com.

  • Rishi Shourie | June 27, 2017

    Rishi Shourie, Co-Founder and Creative Director, shared Character’s creative process with The Brand Identity in a recent interview. Read all about it on the-brandidentity.com.

  • Tish Evangelista | June 20, 2017
    Tish Evangelista, Co-Founder and Creative Director, recently spoke about the journey of building a design agency with friends. Check out the feature on creativeboom.com.
  • New Hire | July 5, 2017

    Originally from the border of Mexico, Joaquin recently relocated to San Francisco to join Character’s design team.

    He received his BFA in Graphic Design from ArtCenter College of Design in Pasadena. During his education, he explored the potential of interactive surfaces and augmented reality for communication and research purposes. He is inspired by the methodic process of Karel Martens and by utopian theories of modernist architecture. He also enjoyed freelancing for some agencies and brand studios in San Diego.

    When Joaquin isn’t kerning, you can find him eating street tacos, watching a soccer match at a local bar, planning his next trip to Tijuana or curating his typography blog.

  • New Client | June 16, 2017

    Character is excited to announce it’s first foray into the world of portable vaporizers with PAX–a leader in loose leaf and extract vaporization products.

  • New Client | May 17, 2017

    We here at Character are thrilled to announce that we’ll be teaming up with Reebok on some new and exciting initiatives.

    Be sure to stop back in to see the fun (and fit!) projects we’ll be partnering on soon!

  • New Client | May 11, 2017

    It’s with happy (and healthy) hearts that we embark on an inspiring adventure with One Medical—world-class healthcare providers who put patients first.

    Check up soon for 10 milligrams of feelin’ good.

  • New Hire | May 9, 2017

    California born and bred, Peter made his way back to the West Coast after having studied History and Studio Art at the University of Virginia.

    After a brief foray into design, Peter transitioned to the brand strategy and consumer insights world where he truly found his fit. Over the last five years he has worked on an array of brands in categories ranging from technology to cosmetics and beyond… Peter comes to Character with a passion for strategy, but still maintains his love for art and visual aesthetics.

    When he’s not working, you can find Peter out surfing, on his road bike, or attempting to cook new culinary creations. His heroes include Jens Risom, Thomas Jefferson, and Magnum P.I.

  • New Hire | April 24, 2017

    Magen is a writer who is passionate about empathy, social good, and the intersection of user needs and design. Originally from the midwest (hey, Chicago!), she received her degree in psychology before working as a recruiter-turned-writer—first connecting with people through their career goals, then through meaningful storytelling. Having most recently worked in a global communications role at design firm, IDEO, she is delighted to join the Character crew as a Copywriter.

    A former ballerina with a penchant for collecting black and grey tattoos, Magen is a lover of the arts—be it performing, visual, or otherwise. When she’s not writing words, you can find her adventuring, snapping photos, catching comedy, watching her stories, staring at the sky, and getting lost in podcasts. Oh, and snacking. Always snacking.

  • New Client | March 29, 2017

    This month, we set out on the exciting journey of self-exploration with Calm, the #1 app for mindfulness and meditation – and couldn’t be more excited.

    Be sure to check back in soon for a full serving of centeredness!

  • New Hire | March 30, 2017

    Michael is a midwestern native hailing from Normal, Illinois, where he studied graphic design and arts technology. Michael has been living in SF for the last four years focusing on brand identity and interactive design.

    If he’s not planning his next road trip or adventure out of the country, you can find him obsessing over food—whether cooking, checking out a new restaurant or just watching Chef’s Table.

  • New Client | February 17, 2017

    We’re setting out on an exciting new adventure with Backroads, the legendary Bay Area travel company. Check in soon for a heavy dose of wanderlust.

  • Client Launch | February 17, 2017

    Congratulations to Helix, an exciting new startup in the DNA discovery space for the launch of their website and their first product, the Geno 2.0 Next Generation ancestry report. Helix is building a destination for everyone to learn about themselves through their genetics, beyond the one-and-done testing. Character was excited to help with their packaging, visual identity and brand messaging, and look forward to seeing what they launch next.

    Learn more at Helix.com.

  • Client Launch | February 17, 2017

    Congratulations to the Care/of team on the launch of their new website!

    Care/of believes vitamin shopping should be simple, seamless, personalized – and honest. With their new monthly subscription service, they give vitamin shopping a serious upgrade. Instead of overwhelming consumers with choices, they give their users honest guidance, quality product, and a heaping dose of confidence.

    See what they’re up to – and what vitamin boost they recommend for you here at takecareof.com

  • Client Launch | October 26, 2016

    Congratulations to our friends at Navdy on the launch of their new website!

    The creators of Navdy believe any car can be a smart car with their new head’s up display.  With the power of projection, Navdy’s portable display allows you to view turn-by-turn navigation, music controls and notifications for messages and calls all without taking your eyes off the road.

    See it for yourself here http://navdy.com

  • New Hire | September 9, 2016

    Growing up in New England and amongst a creative family, Carissa always had a knack for words (outside the prerequisite smack talk that comes with being raised in MA). While getting her B.A. in Journalism from Clemson University, she discovered a love of sports writing, tailgating and Carolina BBQ.

    After spending nearly a decade in the South, she traveled west to continue her creative copy career writing on a variety of topics including travel, music, stationery, DIY and tech for companies large and small.

    When her fingers aren’t attached to her keyboard typing out creative copy for Character, you might find her fingers throwing her hair into an elastic for a hike in the Oakland hills with her two dogs, holding an IPA at a local brewery, enthusiastically clapping for Clemson Tigers football, or picking blueberries off her son’s t-shirt.

  • Promotion | September 8, 2016

    We are thrilled to announce that Design Director, Meghan Berckes, will be stepping into the role of Associate Creative Director!

    Meghan was raised in Central Florida and fled the heat for New England as soon as possible. After 10 years in the cold—4 at Boston University and 6 on the Converse Brand Design team—she made another weather-based decision to move to San Francisco and join the Character crew at the start of 2012. In that time she has contributed to such projects as Amazon Kindle, Dropcam, Pizzeria Delfina, Aether Cone, and Teforia.

    When she is not designing you may find her consuming lobster, visiting monuments, or making things by hand.

  • New Hire | September 6, 2016

    Maggie is a native of California’s Central Coast. She ventured to the east coast for college and graduate school where she earned a B.A. in Art History and Philosophy from George Washington University in D.C. and M.A. in Art Business from Sotheby’s Institute of Art in New York, spending one year at St Andrew’s (sadly, a few years too late to meet Prince William and Kate Middleton).

    Her California roots called her back home and up to San Francisco where she started her professional career in the art world. Itching for a new challenge, she discovered frog a few years later and was was hooked. She comes to Character from her most recent role as Director of Business Development at Wolff Olins.

    We are all digging out our best party frocks and animal costumes as she sits on San Francisco Zoo II’s Board, specifically organizing their annual Fur Ball.  We are so thrilled to have her join us as Director of Business Development!

  • New Client | August 5, 2016

    We are very excited (and very well-hydrated) as we embark on a new project with CamelBak. Stay tuned!

  • Client Launch | August 4, 2016

    The only thing better than David Chang’s Fuku Chicken is being able to eat it while you Netflix on the couch. We’re proud to have had a hand in the Ando brand, a company making the best food from the best chefs way more accessible.


  • New Client | July 14, 2016

    Huami, the world’s largest manufacturer of fitness wearables, has sold millions of its brightly colored Mi Bands across China. Soon, Americans will be able to get their hands on some of the most beautiful, accessible wearables out there. Character is excited to be partnering with Huami as they take on the USA. Stay tuned for what’s to come.

  • New Client | July 12, 2016

    Cancer is the leading cause of death worldwide. Grail’s mission is to significantly decrease global cancer mortality by enabling early detection of cancer in asymptomatic individuals at a curable stage–fundamentally changing the way we diagnose, treat and think about cancer.

    We are honored to work with them as they embark on one of the largest clinical trials ever seen.

  • Client Launch | June 27, 2016

    We all know what it’s like to repeat your name and address to three different customer service reps before getting put on hold again. That’s where Gladly comes in. Their talented team is reinventing the contact center, and helping agents be the heroes they’ve always aspired to be.

    Character partnered with Gladly for brand strategy, naming, visual identity, website and product UI.

    See it all at Gladly.com.

  • New Client | June 27, 2016

    Character is thrilled to be partnering with Helix as they take DNA out of the classroom and into our everyday lives. True pioneers of the genomic era, Helix combines the world’s most advanced genetic labs with expert partners to deliver actionable DNA insights today, tomorrow and for years to come. 

  • Client Launch | June 24, 2016

    Congratulations to the Pearl team on their brand launch!

    The people behind Pearl believe you shouldn’t need to buy a new car to get the latest features. Pearl’s launch product, RearVision, is the first in a pipeline of products to upgrade your driving experience.

    To learn more visit pearlauto.com

  • Client Launch | June 17, 2016

    Congratulations to the Plume team on their brand launch.

    Because of the talented people behind Plume, buffering videos, fuzzy FaceTime calls, and a slow Wifi connection once all the neighbors get home will soon be problems of the past. With a clear sense of strategic direction, Character did the naming, visual identity, packaging, and launch website for the brand. Not only is the Plume team changing the game, they encouraged us to take a truly creative approach.

    See how it all came together at Plumewifi.com.

  • New Hire (Intern) | June 10, 2016

    Alireza is a graphic designer based in San Francisco. He moved to the U.S. in 2012 after he graduated from high school in Tehran, Iran. 
Seeking to join a bigger and more mature design market, Ali joined Academy of Art University’s Graphic Design program and is anticipated to graduate in spring 2017.

    When he’s not designing, Ali chills, hikes, runs, reads, takes photos, and cooks—some might even call him a pizza master!

  • New Hire (Intern) | June 10, 2016

    Bella was born and raised in Taiwan.  She is currently an M.F.A student in graphic design at Academy of Art University and is expected to graduate in spring 2017.

    After graduating from college in Taiwan with a bachelor’s degree in Major Digital Media, Bella decided to switch her field of study and move to San Francisco to grow her experience in graphic design. She finds inspiration in the work and is enthusiastic to make her mark in the field.

    Bella is also passionate about traveling, drawing, ball sports, and likes to challenge herself with different design-related projects.


  • New Hire | June 10, 2016

    Christy, a Bay Area native, graduated from California College of the Arts where she received a degree in Graphic Design and Visual Studies. She has worked for a number of creative studios and agencies specializing in branding, interaction design and packaging. Christy was most recently part of the Collins design team where she worked with clients such as Airbnb and Facebook.

    Christy is inspired by the elegant simplicity of Japanese design, the chromatic interactions of Josef Albers, and the irreverence of the visionary Marcel DuChamp. But sometimes her inspiration comes in the form of overly stuffed burritos or overjoyed, wiggling dogs. It’s in these everyday moments that she remembers how essential life is to design, and vice versa.

    When not designing Christy can be found obsessing over puzzles, eating oysters, or hanging out with her boo and dog Sherman.

  • New Hire | June 2, 2016

    Callie is Midwestern born and bred, hailing from Akron, Ohio.  After moving to San Francisco a few years ago, she is excited to be joining Character as the Operations and Communications Manager.  

    She attended Ohio State University where she studied nutrition and the art of football tailgating. Most recently, she was a part of Airbnb’s People and Culture team, where she fostered their culture through events, perks, and lots of love.  

    On any given weekend you can find her binge-watching “Bob’s Burgers,” hiking Mt. Tamalpais, or planning her next European adventure.

  • Client Launch | May 24, 2016

    Congratulations to our friends at Molekule on the launch of their brand and website.

    It was a pleasure to work with the brilliant team behind the world’s first molecular air purifier. Not only did it give us an opportunity to drop words like nanotechnology into everyday conversation, but it was a fun creative challenge to translate highly scientific information into a beautiful customer experience.

    Check out their groundbreaking technology at molekule.com.

  • May 5, 2016

    Our San Francisco Design Week 2016 identity is live! Have a look and join us at the events next month to explore “the thing about the Bay.”


  • Client Launch | May 4, 2016

    Congratulations to the Mixt team on their fresh new rebrand! (See what we did there?) In addition to their new website, Mixt’s new brand identity is rolling out in the form of signage, apparel, and wall graphics in restaurants throughout San Francisco. 

    Mixt knows how to make healthy, real food incredibly delicious. We’re proud to have partnered with a local brand that we love. 


  • New Client | April 13, 2016

    Peet’s Coffee, the iconic Berkeley-born coffee pioneer, is celebrating 50 years and already looking ahead at the next half century. We’re thrilled to partner with them on this journey (and look forward to drinking copious amounts of Peet’s Coffee).

  • March 23, 2016

    We’re excited to partner again with AIGA in their annual production of San Francisco Design Week.

    As designers, we look forward to opening the flood gates of our creativity and this special event is the perfect excuse to let loose. This year, we’re exploring the “thing about the Bay” that makes it such a haven for design, innovation and creativity.

    Our approach is conceptual, adventurous and maybe a little out there (and we wouldn’t want it any other way). We can’t wait to share it with the design community, our colleagues, and this eclectic city we call home. 

  • Client Launch | February 2, 2016

    Congratulations to our friends at ThirdLove on the launch of their new website!

    ThirdLove is committed to revolutionizing the way we shop for and wear bras and underwear by creating styles to really fit real women.


  • New Hire | November 16, 2015

    Born and raised in Montreal, Phil recently relocated to San Francisco to join Character’s design team as an Associate Design Director.

    Phil received his AEC in Graphic Design from College Salette and spent the last eight years freelancing and working at various design studios on projects ranging from branding programs to full digital projects. He was part of the team that developed Frank & Oak’s branding and was most recently part of Sid Lee’s design team in Montreal. Phil was also a jury member for the 2014 edition of Grafika, an event recognizing notable Canadian design.

    When Phil isn’t designing, you’ll find him riding his bike, browsing vinyls at the record store, planning his next trip overseas, or cheering for the Montreal Canadiens.

  • New Client | October 12, 2015

    We left our Oculus demo feeling like sculptors, superheroes and explorers. We couldn’t be more excited to be partnering with the Oculus team to make some magic happen. Keep your eyes on this space.

  • Client Launch | October 9, 2015

    Congratulations to our friends at Light on the launch of their website.

    The Light L16 Camera makes high quality photography more accessible than ever before. Reserve yours at Light.co.

  • New Client | October 8, 2015

    That lunchtime line outside of Mixt Greens is worth the wait.

    Serving environmentally responsible, healthy and delicious food in San Francisco and beyond, Mixt Greens is transforming the restaurant industry by making slow food fast. Watch this space for a refreshed brand experience.