Character is a San Francisco-based branding & design agency.

  • About Character
    Founded in 1999, Character is a San Francisco-based, branding and design agency with a passion for launching, rejuvenating and propelling brands. Our goal is to create lasting and meaningful relationships between our client's brand and their audience through distinct brand experiences. Character is now a proud member of the Dentsu Aegis Network.
  • Our Approach
    There isn’t a one-size-fits-all formula for success. From startups just finding their feet, to established companies with decades of brand history, we shape our team and process around each client. Each assignment is unique, and should be measured against an individual set of objectives.

Brand Strategy

Research & Insight Development
Brand Positioning
Brand Definitions
Content Strategy

Brand Identity

Visual Systems
Brand Guidelines
Brand Book
Content Development
Business Systems

Brand Experience


We're fortunate to have worked with some great brands.

Inside Character.