Character is a San Francisco-based branding & design agency.

  • Peet’s Coffee
  • KILN
  • Molekule
  • Oculus
  • Plume WiFi
  • Ando
  • Rocksbox

Our Services

  • Brand Strategy

    Research & Insight Development
    Brand Positioning
    Brand Definitions
    Content Strategy
    Naming

  • Brand Identity

    Visual Systems
    Brand Guidelines
    Brand Book
    Content Development
    Business Systems

  • Brand Experience

    Web
    Mobile
    Print
    Retail
    Packaging
    Environmental

News

  • New Work | September 14, 2018

    Shift

    We are proud to have supported the inspiring team at Shift in their mission to power successful career shifts for military veterans.
  • New Work | September 14, 2018

    OLLY

    Step inside the fantastical world of OLLY. Our new website experience for the delightful vitamins brand is now out in the world. https://www.olly.com/
  • New Work | September 13, 2018

    PAX

    PAX’s mission is to create responsible, enjoyable, and personalized experiences for cannabis. We were delighted to play a small part with our redesign of their product packaging system.

Care/of

Peet’s Coffee

KILN

DoorDash

Mix

Mixt Greens

Molekule

Essential

Grail

Oculus

Plume WiFi

Ando

Super Heroic

Rocksbox

Helix

Fogdog

Playground

Clear Labs

ThirdLove

Mevo

Green Chef

Teforia

Light

Aether Cone

Thync

Dropcam

SF Design Week 2016

SF Design Week

Voyageur du Temps

SanDisk Connect

Miselu

Adobe Ink & Slide

Nike+ FuelBand

Wally

Amazon

Jordan 365

Anki

RH Baby & Child

Cinder

Collective Health

Nike: Don’t Think. Run.

Tile

Pizzeria Delfina

Fitbit

Media Temple

Fireclay Tile

Glint

Nod

Sol Republic

LiveRail

Art.com

NikeWomen Catalog Series 1

Restoration Hardware

Nike World Running Campaign

Pottery Barn Kids

Nike Football

Williams-Sonoma

Sephora

Jaunt

Plantronics

Tiny Prints

Private Release Records

NikeWomen Athlete

Levi’s

Nike Running

Nike New Year New Sport

Nike Brand Expression

Nike Run NYC

Quell

NikeWomen Metro Girl

DC Women

NikeWomen Performance Underwear

NikeWomen Yoga for Strength

NikeWomen Like Love

TapZen

Face