Character is a San Francisco-based branding & design agency.

  • Peet’s Coffee
  • KILN
  • Molekule
  • Oculus
  • Plume WiFi
  • Ando
  • Rocksbox

Our Services

  • Brand Strategy

    Research & Insight Development
    Brand Positioning
    Brand Definitions
    Content Strategy
    Naming

  • Brand Identity

    Visual Systems
    Brand Guidelines
    Brand Book
    Content Development
    Business Systems

  • Brand Experience

    Web
    Mobile
    Print
    Retail
    Packaging
    Environmental

News

  • New Client | December 14, 2018

    DialPad

    Dialpad’s mission is to make business communications great. Our mission is to be a great brand partner for Dialpad.
  • Client News | December 14, 2018

    Most Innovative Gadgets

    Congrats to our friends at Palm for being featured in Fast Company's "Most Innovative Gadgets of 2018" list. You can see the full list here.
  • In the Press | December 12, 2018

    GD USA Feature

    Our identity work for the recently relaunched Palm brand is featured in Graphic Design USA. Check out the article here.

Palm

Care/of

Peet’s Coffee

KILN

DoorDash

Mix

Mixt Greens

Molekule

Essential

Grail

Oculus

Plume WiFi

Ando

Super Heroic

Rocksbox

Helix

Fogdog

Playground

Clear Labs

ThirdLove

Mevo

Green Chef

Teforia

Light

Aether Cone

Thync

Dropcam

SF Design Week 2016

SF Design Week

Voyageur du Temps

SanDisk Connect

Miselu

Adobe Ink & Slide

Nike+ FuelBand

Wally

Amazon

Jordan 365

Anki

RH Baby & Child

Cinder

Collective Health

Nike: Don’t Think. Run.

Tile

Pizzeria Delfina

Fitbit

Media Temple

Fireclay Tile

Glint

Nod

LiveRail

Art.com

NikeWomen Catalog Series 1

Restoration Hardware

Nike World Running Campaign

Nike Football

Sephora

NikeWomen Athlete

Nike Running

Nike Brand Expression

Quell

NikeWomen Performance Underwear

TapZen

Pottery Barn Kids