Williams-Sonoma Thanksgiving

Each year, shortly before Thanksgiving, Williams-Sonoma releases its highly anticipated and greatly sought after Thanksgiving Guide. The Guide is a must-have resource for cooking enthusiasts, containing everything one would need to host the perfect Thanksgiving celebration from traditional Thanksgiving recipes with a modern twist, to time-saving cooking techniques and how to carve and serve the perfect turkey.

The Thanksgiving Guide is one of Williams-Sonoma’s most successful marketing tools and is responsible for driving a large volume of store and online traffic each year. Understandably, Character was honored when Williams-Sonoma reached out with the opportunity to design the 2012 Guide.

In keeping with the Williams-Sonoma brand, the final design was warm, elegant, and sophisticated and featured beautiful, full-bleed imagery. The Guide was available in stores as well as for download from Williams-Sonoma.com in time for Thanksgiving preparations and was a huge success.