Each year, shortly before Thanksgiving, Williams-Sonoma releases it’s highly anticipated, highly sought-after Thanksgiving Guide. The Guide is a must-have resource for cooking enthusiasts, containing everything one would need to host the perfect Thanksgiving celebration. From traditional Thanksgiving recipes with a modern twist, through to time-saving cooking techniques and how to carve and serve the perfect turkey.
The Thanksgiving Guide is one of Williams-Sonoma’s most successful marketing tools and is responsible for driving a large volume of store and online traffic. Understandably, Character was honored when Williams-Sonoma reached out with the opportunity to design the 2012 Guide.
In keeping with the Williams-Sonoma brand, the final design was warm, elegant, sophisticated and featured beautiful full-bleed imagery. The Guide was well-received and was in-store and available for download from Williams-Sonoma.com in time for Thanksgiving preparations.