Sol Republic

Background

Founded in 2011, SOL REPUBLIC is a collective of music lovers committed to enhancing people’s lives by delivering incredible music experiences via a suite of headphones and accessories. SOL REPUBLIC tasked Character with designing the consumer packaging for three upcoming products releases, namely;

Jax – In ear headphones
DECK – Wireless Speaker | Motorola partnership
Tracks AIR – Wireless headphones | Motorola partnership

Result

Character worked with SOL REPUBLIC’s internal teams to design a packaging solution that was an authentic expression of the SOL REPUBLIC brand. The design integrated with their existing portfolio of products, and stood out in a highly competitive retail environment. Character later extended the packaging design to the retail environment.