Growing in attendees and size every year, SFDW is one of the most recognized design events in the world. With a whirlwind of events, talks and workshops taking place over the course of a week, 2016’s conference was shaping up to be the biggest yet. Character was asked to create an awareness campaign that highlighted that special thing about the Bay Area that makes the relatively small area such a design haven.
From the moment concepting began, the challenge became obvious: whatever it is that makes this place so special is impossible to articulate concisely and with any consensus at all. The magic of the Bay Area is has to do with more than the geography, businesses, innovators and creative infrastructure. It’s something magical. Something awe inspiring. Something constantly evolving.
“So, how does undefinable look…?”
Ed O’Brien / Creative Director
Campaign photography by Todd Tankersley