You are sitting comfortably at home. This is an irrefutable truth. Yet your your eyes and ears tell you you’re in a far-off place, and intuition compels you to believe it. This feeling is called “presence,” and can only be experienced by immersing your senses with Oculus virtual reality. Rift and Gear VR must be experienced to be believed, and this is precisely the challenge when telling their story on the web.
How can you convey the immersion and wonder of the experience through a digital touchpoint that is inherently two-dimensional and needs to be scalable, accessible, and far-reaching? This challenge led Character to create a striking visual solution centered around one simple insight: with Oculus, VR isn’t simply a destination that you visit, it’s something that you feel. You don’t just observe, you transcend and transform.
“The most amazing part about Oculus is the way it feels. It’s not about the visuals or sounds or any one thing in particular. When you’re in there, you feel like you’re somewhere else.”
Will Geddes / Design Director
Motion Graphics by SHED VFX
Lifestyle Photography by Todd Tankersley