Nike Football

Situation

To support the launch of Nike’s next-generation Pro Combat Uniforms and Air Zoom Alpha Talon Cleat, Character was tasked with designing a product book and press kit.

Strategy

To highlight Nike’s groundbreaking technology and reinforce their commitment to sports innovation, the book featured a combination of close-up product shots, emphasizing patented material composites and high-impact lifestyle imagery.

All typography was custom-designed and styled to reflect the patterns found on the uniforms and cleats. The book was produced using a combination of high-gloss and matte finishes, adding a tactile quality to the final product that mimicked some of the uniform detailing.

“Nike just took the NFL to a whole new level. These uniforms are unbelievable.”

Ben Pham / Partner + Creative Director

Result

The press kits were well received within the Football community and handed out at the product’s unveiling, an event hosted at the Cowboys stadium in Arlington, Texas.