Nike Don’t Think. Run.

Every spring, runners kick off the year with a renewed passion for running. For spring 2010, Character collaborated with Nike to launch the Running brand’s newest and lightest shoe, the Nike LunarElite+. Designed specifically with the New York store in mind, flyers were used to communicate product benefits and promote action.

Customers were encouraged to take these flyers, which, in addition to providing information, provided tangible reminders of the urban running experience.