Jordan 365

To strengthen the Jordan brand at indirect Nike locations, Character was tasked with creating a series of in-store graphics that would live within the retail environment throughout all seasons, 365 days a year. Character created a series of powerful black-and-white images featuring high-profile Jordan athletes: Dwayne Wade, Carmelo Anthony, and Chris Paul. Each athlete composition was arranged to represent one of the three pillars of the Jordan brand—power, agility, and flight.