Fitbit is a technology company dedicated to health and fitness building products that help transform people’s lives. Fitbit’s ecosystem of wireless tracking devices collect health and fitness-related data, which users can access in a fun, engaging, and motivating way through their online dashboard and via Fitbit’s iPhone or Android app.

Character was engaged to develop a new visual design language for expression across both their existing and future suite of products. The new design would be showcased via two of Fitbit’s latest products: the Aria and ZIP.