In preparation of a new product launch, Character was asked to refresh the Dropcam website and reposition the product as a suite of simple home security devices, anda camera for checking in on loved ones. Additionally, Dropcam, a pioneer in their category, asked Character to explore designs that incorporated the latest web technologies into a beautiful and unique digital experience.
Armed with the knowledge that Dropcam was the simplest, most user-friendly product on the market, the team at Character first designed a new narrative around how simply the Dropcam ecosystem functions. This story was then incorporated into the website using beautiful, full-frame video that visitors can explore at their own pace. A fresh take on the website layout, new photography, and an all new system of illustration and animation helped bring the new experience to life.