Dropcam Photography Art Direction

Positioning Dropcam outside the monitoring and surveillance category was key to Character’s strategy. Although this is an important aspect of their business, Dropcam has many more emotional applications.

From watching over pets to capturing and sharing missed moments, Dropcam is a means to drop into the places people cared about and connect with those they love. This was a much more emotional story, an entirely new product category, and a starting point for Character’s photography direction.