Since 1982, Adobe has built a reputation for developing world-class multimedia and creative software products. In July 2014, Adobe broke with tradition and launched its first-ever hardware product, Ink & Slide.
Ink is a pressure-sensitive stylus and Slide is a complementary digital ruler used to accurately draw geometric shapes and lines. Adobe reached out to Character with the enviable task of developing the Ink & Slide retail packaging system.
Character worked with the Adobe team to develop a packaging program that supports Adobe’s new, best-in-class creative hardware. The design solution needed to be inspirational and relevant for Adobe’s “Premier and Aspiring” designers as well as deliver the expressiveness and innovation of the Adobe brand experience.
Character identified four design territories to guide the visual and structural exploration process: (i) “Legacy”—fundamentals re-imagined; (ii) “Utility”—an essential tool that enhances the creative ideation process; (iii) “Lust”—product as icon; and (iv) “Mobility”—creative technology on the go. Each packaging concept was evaluated against its ability to deliver on both business and brand objectives.
“We needed to create a packaging experience that paired well with the beauty and performance of the Ink & Slide product without getting in the way…a stoic external design sensibility coupled with celebratory internal details was the right way to express a sense of discovery and delight.”
Paul Miller / Creative Director
The final packaging design is a simple, hinged box solution which reflects the expressive personality and innovative attributes of the Adobe brand. Ink & Slide sit proud and cantilevered from a custom-dyed paper pulp tray. Their order and presentation reinforce Ink & Slide’s simple setup and a “pick-up and go” design strategy. The box features a reveal between the lid and base which allows Adobe’s signature color spectrum to stand out against a restrained, predominately white visual aesthetic.
Character worked with Uneka Concepts on the engineering and manufacturing components of the project. Uneka’s team delivered a premium, high-fidelity packaging solution that satisfied all of the structural and environmental requirements.