New Hire | May 9, 2017

California born and bred, Peter made his way back to the West Coast after having studied History and Studio Art at the University of Virginia.

After a brief foray into design, Peter transitioned to the brand strategy and consumer insights world where he truly found his fit. Over the last five years he has worked on an array of brands in categories ranging from technology to cosmetics and beyond… Peter comes to Character with a passion for strategy, but still maintains his love for art and visual aesthetics.

When he’s not working, you can find Peter out surfing, on his road bike, or attempting to cook new culinary creations. His heroes include Jens Risom, Thomas Jefferson, and Magnum P.I.