Client Launch | June 17, 2016

Congratulations to the Plume team on their brand launch.

Because of the talented people behind Plume, buffering videos, fuzzy FaceTime calls, and a slow Wifi connection once all the neighbors get home will soon be problems of the past. With a clear sense of strategic direction, Character did the naming, visual identity, packaging, and launch website for the brand. Not only is the Plume team changing the game, they encouraged us to take a truly creative approach.

See how it all came together at