• Client Launch | January 22, 2018

    Congratulations to the DoorDash team on their recent brand refresh. We’re grateful for the opportunity to work with such a talented team.

  • New Hire | December 12, 2017

    Having spent his entire life bouncing back and forth between coasts, most recently in Boston, Chris is happily back with a view of the Pacific.

    Chris brings with him a wealth of branding, strategy, advertising and integrated marketing experience. He began his career in Los Angeles at an array of creative agencies, followed by 5 years at Goodby Silverstein & Partners in San Francisco. Then, after 14 successful years Chris made a transition to the brand side, holding various leadership roles at Reebok, from heading up Global Marketing for the Running category to heading up Global Brand Creative across branding, advertising, digital, retail and packaging.

    After 6+ years with Reebok, during which time Chris helped reposition the brand, launch numerous new products and drive the development of world class creative communications, Chris is bringing his vast experience and passion to the Character team as our new Managing Director of the Pacific North West.

    When not giving his all for brands, Chris is always on the go, keeping fit, eating healthy, traveling and experiencing new things with his wife (Amanda), two boys (Remy and Felix) and dog (Monty).

  • New Client | December 13, 2017

    Those eye-catching, playful vitamins have captivated us. Excited to announce our newest partnership with OLLY.

  • Tish Evangelista | December 5, 2017

    Tish Evangelista, Partner and Creative Director, was recently featured in Communication Arts.

    Check it out here www.commarts.com



  • New Hire | October 30, 2017

    Originally from the north of England, Andy moved to the west coast in 2004 to work on the Scion brand at ATTIK and to escape the British weather. While in San Francisco he has held senior roles at Method and MetaDesign and worked with dozens of brands, from global giants to early-stage startups.

    When he’s not working, you’ll probably find Andy at a live music show, annoying his neighbors with his guitars, drinking a cup of Yorkshire tea, or watching the San Jose Sharks.

  • New Hire | October 12, 2017

    Our newest designer Micaela is a recent SF transplant by way of Sydney, originally from LA. In her most recent role, she was working across a range of digital product and branding projects as part of R/GA’s embedded team at Google.

    When she’s not designing, she can be found exploring the city with her camera, ordering popcorn at the movies, or working on her hand-eye coordination at Mission Cliffs.

  • New Hire | October 11, 2017

    A San Francisco native with a rich family history of artistry and building, Michele was destined to be creative. Her passion for learning took her to UC Berkeley and to France for her BA, and through the years she’s become more grounded in her craft. With 15 years of experience in creative agencies such as Landor and Siegel & Gale—and experience across many industries—Michele is excited for her new chapter as a Senior Production Designer at Character.

    Michele is an avid reader, experimenter, and explorer who loves to ride her motorcycle on the winding roads of the Pacific coast. She has many hobbies including cooking, cultivating her garden, taming feral cats, and rearing Monarch butterflies and hummingbirds in her backyard.

  • New Hire | October 7, 2017
    Kaelyn is a storyteller, people person and native Chicagoan — yes, she really does love deep dish pizza, Cubs baseball and bipolar seasons — who is delighted to join Character as a senior brand strategist.

    She considers herself lucky, as her passion for people has turned profession, but her path to this point has been rather circuitous. After pursuing investigative reporting at the University of North Carolina at Chapel Hill (go Tar Heels!), she had stints in the editorial and advertising worlds in New York, Los Angeles and Chicago, before working as a strategist at design-driven branding and marketing agency VSA Partners and, most recently, industrial design firm fuseproject.

    When Kaelyn’s not busy strategizing, you can find her devouring meat and cheese boards, pulling pranks on her scapegoat friends or socializing with the dogs in the Bay Area. (Long-haired wiener dogs are her favorite kind!)
  • New Client | September 7, 2017

    We’re mighty excited to continue our relationship with Peet’s coffee with the Mighty Leaf team.

  • Oliver Ralph | September 7, 2017

    Ollie, Partner and Managing Director, was recently featured in San Francisco’s Crain.

    Check it out here www.siliconvalley.crains.com

  • New Hire | September 12, 2017

    Brandi, our new design intern, was born and raised in fog-less Southern California. She is currently a graphic design student at the Academy of Art University, expected to graduate Fall 2017.  Brandi has a fascination with tactile design, and enjoys formulating new ways to push limits between digital and physical design.

    When she isn’t designing, she can be found wandering SFMOMA— hunting for new installations, grabbing street tacos and actively avoiding doing the dishes.


  • Ben Pham | August 16, 2017

    Creative Director and Co-founder, Ben Pham, was recently featured in the San Francisco Egotist.  Check it out below! www.thesfegotist.com

  • New Hire | September 7, 2017

    After seven years of midtown Manhattan and midwestern winters, Marlena is very excited to come home to the Bay Area to work as Character’s newest copywriter.

    As a UC Davis political science grad, she loved a smart zinger more than the idea of law school. She graduated from the Second City Writing Program in Chicago and became a copywriter so she could combine her love of writing with a strange desire to pay her rent. She’s been very lucky to craft new narratives for big, beloved brands and exciting newcomers.

    Above all else she values empathy, exploring dying malls, and being open to ideas and opinions that deviate from her own.

  • New Client | July 1, 2017

    The Character crew is delighted to announce that we’ve partnered with Silverado Vineyards—a family-owned, Napa Valley based winery who’s been making an exceptional product for over 35 years.

    Stay tuned to see how we translate their rich history into modern day design.

  • New Hire | July 5, 2017

    After receiving a BA in Digital Media in Taiwan, Bella discovered her passion for graphic design. She decided to switch her field of study and move to San Francisco where she recently earned an MFA in Graphic Design from Academy of Art University.

    When Bella isn’t designing, she enjoys traveling, taking pictures, hiking, reading, drawing, running and watching sports. She is a vegetarian and also an animal lover.

  • Character Feature | June 29, 2017

    Character was recently featured on HOW Design—where we shared a bit about our founding story, and some favorite projects over our 18 years. Check out the full story on howdesign.com.

  • Rishi Shourie | June 27, 2017

    Rishi Shourie, Co-Founder and Creative Director, shared Character’s creative process with The Brand Identity in a recent interview. Read all about it on the-brandidentity.com.

  • Tish Evangelista | June 20, 2017
    Tish Evangelista, Co-Founder and Creative Director, recently spoke about the journey of building a design agency with friends. Check out the feature on creativeboom.com.
  • New Hire | July 5, 2017

    Originally from the border of Mexico, Joaquin recently relocated to San Francisco to join Character’s design team.

    He received his BFA in Graphic Design from ArtCenter College of Design in Pasadena. During his education, he explored the potential of interactive surfaces and augmented reality for communication and research purposes. He is inspired by the methodic process of Karel Martens and by utopian theories of modernist architecture. He also enjoyed freelancing for some agencies and brand studios in San Diego.

    When Joaquin isn’t kerning, you can find him eating street tacos, watching a soccer match at a local bar, planning his next trip to Tijuana or curating his typography blog.

  • New Client | June 16, 2017

    Character is excited to announce it’s first foray into the world of portable vaporizers with PAX–a leader in loose leaf and extract vaporization products.

  • New Client | May 17, 2017

    We here at Character are thrilled to announce that we’ll be teaming up with Reebok on some new and exciting initiatives.

    Be sure to stop back in to see the fun (and fit!) projects we’ll be partnering on soon!

  • New Client | May 11, 2017

    It’s with happy (and healthy) hearts that we embark on an inspiring adventure with One Medical—world-class healthcare providers who put patients first.

    Check up soon for 10 milligrams of feelin’ good.

  • New Hire | May 9, 2017

    California born and bred, Peter made his way back to the West Coast after having studied History and Studio Art at the University of Virginia.

    After a brief foray into design, Peter transitioned to the brand strategy and consumer insights world where he truly found his fit. Over the last five years he has worked on an array of brands in categories ranging from technology to cosmetics and beyond… Peter comes to Character with a passion for strategy, but still maintains his love for art and visual aesthetics.

    When he’s not working, you can find Peter out surfing, on his road bike, or attempting to cook new culinary creations. His heroes include Jens Risom, Thomas Jefferson, and Magnum P.I.

  • New Hire | April 24, 2017

    Magen is a writer who is passionate about empathy, social good, and the intersection of user needs and design. Originally from the midwest (hey, Chicago!), she received her degree in psychology before working as a recruiter-turned-writer—first connecting with people through their career goals, then through meaningful storytelling. Having most recently worked in a global communications role at design firm, IDEO, she is delighted to join the Character crew as a Copywriter.

    A former ballerina with a penchant for collecting black and grey tattoos, Magen is a lover of the arts—be it performing, visual, or otherwise. When she’s not writing words, you can find her adventuring, snapping photos, catching comedy, watching her stories, staring at the sky, and getting lost in podcasts. Oh, and snacking. Always snacking.

  • New Client | March 29, 2017

    This month, we set out on the exciting journey of self-exploration with Calm, the #1 app for mindfulness and meditation – and couldn’t be more excited.

    Be sure to check back in soon for a full serving of centeredness!

  • New Hire | March 30, 2017

    Michael is a midwestern native hailing from Normal, Illinois, where he studied graphic design and arts technology. Michael has been living in SF for the last four years focusing on brand identity and interactive design.

    If he’s not planning his next road trip or adventure out of the country, you can find him obsessing over food—whether cooking, checking out a new restaurant or just watching Chef’s Table.

  • New Client | February 17, 2017

    We’re setting out on an exciting new adventure with Backroads, the legendary Bay Area travel company. Check in soon for a heavy dose of wanderlust.

  • Client Launch | February 17, 2017

    Congratulations to Helix, an exciting new startup in the DNA discovery space for the launch of their website and their first product, the Geno 2.0 Next Generation ancestry report. Helix is building a destination for everyone to learn about themselves through their genetics, beyond the one-and-done testing. Character was excited to help with their packaging, visual identity and brand messaging, and look forward to seeing what they launch next.

    Learn more at Helix.com.

  • Client Launch | February 17, 2017

    Congratulations to the Care/of team on the launch of their new website!

    Care/of believes vitamin shopping should be simple, seamless, personalized – and honest. With their new monthly subscription service, they give vitamin shopping a serious upgrade. Instead of overwhelming consumers with choices, they give their users honest guidance, quality product, and a heaping dose of confidence.

    See what they’re up to – and what vitamin boost they recommend for you here at takecareof.com

  • Client Launch | October 26, 2016

    Congratulations to our friends at Navdy on the launch of their new website!

    The creators of Navdy believe any car can be a smart car with their new head’s up display.  With the power of projection, Navdy’s portable display allows you to view turn-by-turn navigation, music controls and notifications for messages and calls all without taking your eyes off the road.

    See it for yourself here http://navdy.com

  • New Hire | September 9, 2016

    Growing up in New England and amongst a creative family, Carissa always had a knack for words (outside the prerequisite smack talk that comes with being raised in MA). While getting her B.A. in Journalism from Clemson University, she discovered a love of sports writing, tailgating and Carolina BBQ.

    After spending nearly a decade in the South, she traveled west to continue her creative copy career writing on a variety of topics including travel, music, stationery, DIY and tech for companies large and small.

    When her fingers aren’t attached to her keyboard typing out creative copy for Character, you might find her fingers throwing her hair into an elastic for a hike in the Oakland hills with her two dogs, holding an IPA at a local brewery, enthusiastically clapping for Clemson Tigers football, or picking blueberries off her son’s t-shirt.

  • Promotion | September 8, 2016

    We are thrilled to announce that Design Director, Meghan Berckes, will be stepping into the role of Associate Creative Director!

    Meghan was raised in Central Florida and fled the heat for New England as soon as possible. After 10 years in the cold—4 at Boston University and 6 on the Converse Brand Design team—she made another weather-based decision to move to San Francisco and join the Character crew at the start of 2012. In that time she has contributed to such projects as Amazon Kindle, Dropcam, Pizzeria Delfina, Aether Cone, and Teforia.

    When she is not designing you may find her consuming lobster, visiting monuments, or making things by hand.

  • New Hire | September 6, 2016

    Maggie is a native of California’s Central Coast. She ventured to the east coast for college and graduate school where she earned a B.A. in Art History and Philosophy from George Washington University in D.C. and M.A. in Art Business from Sotheby’s Institute of Art in New York, spending one year at St Andrew’s (sadly, a few years too late to meet Prince William and Kate Middleton).

    Her California roots called her back home and up to San Francisco where she started her professional career in the art world. Itching for a new challenge, she discovered frog a few years later and was was hooked. She comes to Character from her most recent role as Director of Business Development at Wolff Olins.

    We are all digging out our best party frocks and animal costumes as she sits on San Francisco Zoo II’s Board, specifically organizing their annual Fur Ball.  We are so thrilled to have her join us as Director of Business Development!

  • New Client | August 5, 2016

    We are very excited (and very well-hydrated) as we embark on a new project with CamelBak. Stay tuned!

  • Client Launch | August 4, 2016

    The only thing better than David Chang’s Fuku Chicken is being able to eat it while you Netflix on the couch. We’re proud to have had a hand in the Ando brand, a company making the best food from the best chefs way more accessible.


  • New Client | July 14, 2016

    Huami, the world’s largest manufacturer of fitness wearables, has sold millions of its brightly colored Mi Bands across China. Soon, Americans will be able to get their hands on some of the most beautiful, accessible wearables out there. Character is excited to be partnering with Huami as they take on the USA. Stay tuned for what’s to come.

  • New Client | July 12, 2016

    Cancer is the leading cause of death worldwide. Grail’s mission is to significantly decrease global cancer mortality by enabling early detection of cancer in asymptomatic individuals at a curable stage–fundamentally changing the way we diagnose, treat and think about cancer.

    We are honored to work with them as they embark on one of the largest clinical trials ever seen.

  • Client Launch | June 27, 2016

    We all know what it’s like to repeat your name and address to three different customer service reps before getting put on hold again. That’s where Gladly comes in. Their talented team is reinventing the contact center, and helping agents be the heroes they’ve always aspired to be.

    Character partnered with Gladly for brand strategy, naming, visual identity, website and product UI.

    See it all at Gladly.com.

  • New Client | June 27, 2016

    Character is thrilled to be partnering with Helix as they take DNA out of the classroom and into our everyday lives. True pioneers of the genomic era, Helix combines the world’s most advanced genetic labs with expert partners to deliver actionable DNA insights today, tomorrow and for years to come. 

  • Client Launch | June 24, 2016

    Congratulations to the Pearl team on their brand launch!

    The people behind Pearl believe you shouldn’t need to buy a new car to get the latest features. Pearl’s launch product, RearVision, is the first in a pipeline of products to upgrade your driving experience.

    To learn more visit pearlauto.com

  • Client Launch | June 17, 2016

    Congratulations to the Plume team on their brand launch.

    Because of the talented people behind Plume, buffering videos, fuzzy FaceTime calls, and a slow Wifi connection once all the neighbors get home will soon be problems of the past. With a clear sense of strategic direction, Character did the naming, visual identity, packaging, and launch website for the brand. Not only is the Plume team changing the game, they encouraged us to take a truly creative approach.

    See how it all came together at Plumewifi.com.

  • New Hire (Intern) | June 10, 2016

    Alireza is a graphic designer based in San Francisco. He moved to the U.S. in 2012 after he graduated from high school in Tehran, Iran. 
Seeking to join a bigger and more mature design market, Ali joined Academy of Art University’s Graphic Design program and is anticipated to graduate in spring 2017.

    When he’s not designing, Ali chills, hikes, runs, reads, takes photos, and cooks—some might even call him a pizza master!

  • New Hire (Intern) | June 10, 2016

    Bella was born and raised in Taiwan.  She is currently an M.F.A student in graphic design at Academy of Art University and is expected to graduate in spring 2017.

    After graduating from college in Taiwan with a bachelor’s degree in Major Digital Media, Bella decided to switch her field of study and move to San Francisco to grow her experience in graphic design. She finds inspiration in the work and is enthusiastic to make her mark in the field.

    Bella is also passionate about traveling, drawing, ball sports, and likes to challenge herself with different design-related projects.


  • New Hire | June 10, 2016

    Christy, a Bay Area native, graduated from California College of the Arts where she received a degree in Graphic Design and Visual Studies. She has worked for a number of creative studios and agencies specializing in branding, interaction design and packaging. Christy was most recently part of the Collins design team where she worked with clients such as Airbnb and Facebook.

    Christy is inspired by the elegant simplicity of Japanese design, the chromatic interactions of Josef Albers, and the irreverence of the visionary Marcel DuChamp. But sometimes her inspiration comes in the form of overly stuffed burritos or overjoyed, wiggling dogs. It’s in these everyday moments that she remembers how essential life is to design, and vice versa.

    When not designing Christy can be found obsessing over puzzles, eating oysters, or hanging out with her boo and dog Sherman.

  • New Hire | June 2, 2016

    Callie is Midwestern born and bred, hailing from Akron, Ohio.  After moving to San Francisco a few years ago, she is excited to be joining Character as the Operations and Communications Manager.  

    She attended Ohio State University where she studied nutrition and the art of football tailgating. Most recently, she was a part of Airbnb’s People and Culture team, where she fostered their culture through events, perks, and lots of love.  

    On any given weekend you can find her binge-watching “Bob’s Burgers,” hiking Mt. Tamalpais, or planning her next European adventure.

  • Client Launch | May 24, 2016

    Congratulations to our friends at Molekule on the launch of their brand and website.

    It was a pleasure to work with the brilliant team behind the world’s first molecular air purifier. Not only did it give us an opportunity to drop words like nanotechnology into everyday conversation, but it was a fun creative challenge to translate highly scientific information into a beautiful customer experience.

    Check out their groundbreaking technology at molekule.com.

  • May 5, 2016

    Our San Francisco Design Week 2016 identity is live! Have a look and join us at the events next month to explore “the thing about the Bay.”


  • Client Launch | May 4, 2016

    Congratulations to the Mixt team on their fresh new rebrand! (See what we did there?) In addition to their new website, Mixt’s new brand identity is rolling out in the form of signage, apparel, and wall graphics in restaurants throughout San Francisco. 

    Mixt knows how to make healthy, real food incredibly delicious. We’re proud to have partnered with a local brand that we love. 


  • New Client | April 13, 2016

    Peet’s Coffee, the iconic Berkeley-born coffee pioneer, is celebrating 50 years and already looking ahead at the next half century. We’re thrilled to partner with them on this journey (and look forward to drinking copious amounts of Peet’s Coffee).

  • March 23, 2016

    We’re excited to partner again with AIGA in their annual production of San Francisco Design Week.

    As designers, we look forward to opening the flood gates of our creativity and this special event is the perfect excuse to let loose. This year, we’re exploring the “thing about the Bay” that makes it such a haven for design, innovation and creativity.

    Our approach is conceptual, adventurous and maybe a little out there (and we wouldn’t want it any other way). We can’t wait to share it with the design community, our colleagues, and this eclectic city we call home. 

  • Client Launch | February 2, 2016

    Congratulations to our friends at ThirdLove on the launch of their new website!

    ThirdLove is committed to revolutionizing the way we shop for and wear bras and underwear by creating styles to really fit real women.


  • New Hire | November 16, 2015

    Born and raised in Montreal, Phil recently relocated to San Francisco to join Character’s design team as an Associate Design Director.

    Phil received his AEC in Graphic Design from College Salette and spent the last eight years freelancing and working at various design studios on projects ranging from branding programs to full digital projects. He was part of the team that developed Frank & Oak’s branding and was most recently part of Sid Lee’s design team in Montreal. Phil was also a jury member for the 2014 edition of Grafika, an event recognizing notable Canadian design.

    When Phil isn’t designing, you’ll find him riding his bike, browsing vinyls at the record store, planning his next trip overseas, or cheering for the Montreal Canadiens.

  • New Client | October 12, 2015

    We left our Oculus demo feeling like sculptors, superheroes and explorers. We couldn’t be more excited to be partnering with the Oculus team to make some magic happen. Keep your eyes on this space.

  • Client Launch | October 9, 2015

    Congratulations to our friends at Light on the launch of their website.

    The Light L16 Camera makes high quality photography more accessible than ever before. Reserve yours at Light.co.

  • New Client | October 8, 2015

    That lunchtime line outside of Mixt Greens is worth the wait.

    Serving environmentally responsible, healthy and delicious food in San Francisco and beyond, Mixt Greens is transforming the restaurant industry by making slow food fast. Watch this space for a refreshed brand experience.

  • New Hire | September 21, 2015

    Originally from Connecticut, Stevie recently relocated to San Francisco to join Character’s strategy team.

    Stevie received her BA in English Literature and Creative Writing from Dartmouth College. She most recently worked for The Atlantic’s digital consultancy as a strategist, though she spent a number of years (and past lives) as a copywriter, namer, and startup community manager.

    When she’s not working on brand visions, she can be found exploring the Pacific Northwest, diving into the latest Man Booker Prize read, drinking lattes, and dabbling in verse.

  • New Hire | September 2, 2015

    Ready for a new adventure, Benita moved from Connecticut to join the Character program management team.

    After receiving her degree in Business Administration and Marketing from Sacred Heart University, Benita spent five years at traditional advertising agencies. Before making the move to San Francisco, she spent three months in Europe traveling, spending time with family in Hungary, and hiking 500 miles across Spain.

    When she’s not working, Benita enjoys experiencing all that California has to offer– from hiking along the coast to exploring local farmers’ markets.

  • New Client | July 21, 2015

    We’re excited to be working with the talented women (and men, hi Dave!) at ThirdLove, a bra and underwear company focused on providing the perfect fit, beautifully. Check in soon for a refreshed brand and website experience.

  • New Client | May 14, 2015

    Raise your hand if you have take-out on speed-dial.

    Green Chef makes dinner deliciously simple and Character is excited to be working with them to further their mission of bringing people back to the dinner table.

  • New Client | June 24, 2015

    We’re thrilled to be working with Livestream as they continue to innovate the way we capture and share live events.

  • New Project | June 20, 2015

    We’re working with our friends at Restoration Hardware on something for the Fall. Stay tuned, it is stunning.

  • New Client | June 11, 2015

    We are thrilled to be working with the talented team at Facebook on an exciting new project. 28 people at Character like this.

  • May 28, 2015

    Congratulations to the team at SanDisk on the launch of their new website and campaign for SanDisk Connect.

    The SanDisk Connect media drive, allows users to transfer files, music or video from their mobile devices (phones, tablets and laptops) to the drive without any wires or Internet connection.


  • New Hire | April 6, 2015

    Please welcome another excellent addition to our design team, Natalia.

    Although she was born in Pechenga, a remote industrial town above the Arctic Circle, Natalia spent the majority of her childhood in Moldova. Her family then moved to Italy, where she pursued a degree in Fashion Design at Polytechnic University of Milan.

    Not long after graduation, she found herself on the other side of the world designing jewelry for Colleen Mauer Designs, a small handmade jewelry company based in San Francisco, and freelancing as a graphic designer and illustrator. Eager to jump into the world of branding, her passion for design brought her to Character.

    Beyond designing, Natalia also enjoys drawing, taking pictures of urban patterns, and making jewelry for family and friends. She loves puff pastries and Puerto Rican food.

    You can check out Natalia’s beautiful work on her personal site.

  • New Hire | April 17, 2015

    It wasn’t long after word of Character’s creative opportunity reached Claudia in Melbourne, Australia that she packed her bags, stepped on a plane and made a bee-line for San Francisco to join our design team.

    With a Degree in Creative Advertising from RMIT University and Graphic Design from Shillington College, Claudia gained experience in both a boutique and a larger design practice in her home city. Claudia worked at Foolscap Studio as a Graphic Designer amongst a small team of interior designers and architects, and most recently at Yoke as a member of a larger design team.

    When Claudia isn’t designing, she can be found searching for the city’s best gelato, or looking for a new indoor plant to add to her already growing collection.

    Take a peek at Claudia’s wonderful work on her personal site.

  • New Hire | March 30, 2015

    The Character crew extends a warm welcome to Meaghan, the newest member of the project management team.

    Born and raised in Rhode Island, Meaghan joins us after several adventures out west. With a degree in Strategic Communication and Psychology from the University of Denver, she’s most recently sharpened her skills at Goodby, Silverstein & Partners and Carat. She is passionate about strategy and design, and eager to delve into the world of branding.

    Like a true New Englander, she lives for sports, beach days on the Cape, and Dunkin Donut’s ice coffee.

  • Client Launch | March 5, 2015

    We’re excited for the Cinder team– their new website is up and the press is hot on the launch. 

    Cinder’s first product is a Sensing Cooker, a product that uses precise temperature to ensure food cooks flawlessly every time. Now all we need is a stiff cocktail to go alongside our rib eye.


  • Client Launch | February 18, 2015

    Congratulations to the team at Glint on the launch of their website and product.

    Glint is set to change the way organizations see and impact employee engagement, helping them build stronger teams and improve performance.


  • New Hire | January 12, 2015

    Hailing from the Midwest, Keene recently relocated to San Francisco to join Character’s design team.

    Keene received his BFA in Visual Communication Design from The University of Kansas and has spent the past few years working at various advertising and branding agencies at home in Kansas City and abroad in London. Most recently, he was part of the creative team at Design Ranch.

    When not designing, you will find Keene searching for his next pair of Nikes, watching his favorite childhood sitcoms on Netflix, or daydreaming about his next trip abroad.

  • Client Launch | January 12, 2015

    Congratulations to the Neurometrix team on the launch of Quell.

    Quell is a revolutionary pain relief technology that empowers people to regain a high quality of life. A finalist in Engadget’s Best of CES awards, Quell will be available for purchase in spring.


  • New Client | January 6, 2015

    Who hasn’t dreamt of flying?

    ICON is pioneering a sport flying revolution with planes that are designed to thrill and a breeze to fly. We’re excited to be partnering with them on their next adventure.

  • New Client | December 18, 2014

    Fanatics is the world’s largest online retailer of official sports merchandise and the official partner of all professional and collegiate sports leagues. We’re getting our game-face on as we gear up to work with them.

  • New Hire | December 3, 2014

    Please welcome Michael Mason to the Character design team.

    Michael was born and raised in Montréal and earned his DEC in Graphic Design from Dawson College. Michael has spent the past few years working with a handful of creative studios, agencies, and direct clients, on projects ranging from interactive installations to boutique branding and packaging programs. Before venturing to San Francisco, Michael worked on the 14′-15′ campaign for La Maison Théâtre in Montréal.

    When Michael isn’t at Character, he likes writing to-do lists, working on personal projects, and going on bike rides.


  • New Client | November 7, 2014

    Neurometrix develops wearable therapeutic devices that empower people to claim a higher quality of life. Their revolutionary approach combines neurophysiology, bioelectronics and biosignal analysis. While the neurophysiology may be a bit over our head, Character is thrilled to be working with them as they expand their offering and reach new markets.

  • New Hire | November 3, 2014

    We’re excited to announce an awesome addition to the Character design team, Liz Tran.

    Born and raised in Los Angeles, Liz originally came to San Francisco to finish her design studies at California College of Arts. After working at various design agencies and freelancing on the West Coast, she has developed a versatile background that ranges from brand identity to interactive work.

    Outside of the office, you can find Liz trying to book her next trip overseas, appreciating the great outdoors, catching the newest (or oldest) flick, or shopping in the pen section of Muji.

  • New Hire | October 7, 2014

    We’re excited to welcome Andrew to the Character design team.

    A true mountain-man at heart, Andrew grew up in Lake Arrowhead, California, before heading to lower altitudes for a 12-year stint in San Diego. While in San Diego, Andrew developed a diverse background–having worked for creative agencies, taught high school graphic design and even designed baseball cards at Upper Deck. Most recently, Andrew worked in-house for Sony and Williams-Sonoma.

    When not designing, you’ll find Andrew enjoying the great outdoors, on the golf course or enjoying good food and drink. While he loves almost everything the Bay Area has to offer, he firmly believes Southern California makes a superior burrito.

  • New Client | October 7, 2014

    The world of digital content grows exponentially every day. No one knows this better than SanDisk.

    A global leader in digital storage solutions, SanDisk is working to invent the future of storage and we are excited to be woking with them.

  • New Hire | October 1, 2014

    Diva has been lucky to wear the hat of strategist in may different contexts – from defining brands and planning communications to designing experiences and imagining product innovations. She comes to Character with almost a decade of experience, having worked with Swirl, AKQA and Fuseproject, to guide the development of smart and beautiful things.

    A Bay Area native, Diva loves being bundled up on a foggy beach, sipping wine in Sonoma or exploring the Oakland restaurant scene.

    And Diva is her given name. Let’s just say her parents understood branding too.

  • New Client | September 16, 2014

    Aether makes beautifully crafted thinking things. Their first product, Cone, is a simple to use music player that belies its powerful technology. We’re happy to be working with the Aether team as they continue to build things that make everyday moments nicer.


  • New Client | September 16, 2014

    Homejoy is spreading joy, one clean home at a time. With just a few clicks, Homejoy’s online platform connects you with a verified home service professional. They say happiness is contagious. We couldn’t be happier to be working with Homejoy as they continue to make homes happier.

  • New Client | September 11, 2014

    For decades, Logitech has been enhancing digital experiences by creating products that bridge the gap between users and their devices. We’re excited to play a part in their latest endeavor. Stay tuned…

  • Client Launch | August 27, 2014

    Congratulations to the Tile team on the launch of their new website.

    Having a Tile not only makes it easier to find your own things, but also for the people around you to find theirs. Win, win.


  • New Client | August 20, 2014

    After seven years in development, the team at Mark One has developed a groundbreaking smart-cup that automatically identifies and tracks everything you drink. We think it’s magic, but we’re told it’s next-level technology. We’re extremely excited to be working with the Mark One team.


  • New Hire | August 6, 2014

    We’re thrilled to welcome Gretchen to our Program Management team.

    Gretchen was born and raised in the great state of Wisconsin, and recently relocated from Chicago to The City. After dipping her toes into the political arena, she switched gears to manage the development of custom software and online marketing campaigns. Most recently, she worked at Venables Bell & Partners on Google and Intel.

    She loves the ballet and was a founding member of the Joffrey Auxiliary Board. Other interests include playing tennis, cheeseburgers and nail art.

  • Client News | July 2, 2014

    Hot on the heels of the Nest/Dropcam acquisition, Facebook acquires Liverail. Congratulations to the Liverail team! Champagne for everyone. You’re buying.

  • New Client | July 1, 2014

    The team of seasoned entrepreneurs and neuroscientists at Thync are developing a groundbreaking wearable device that lets consumers instantly shift their state of mind. Sounds cool? It is–and they selected Character to come along for the ride. Watch this space.

  • Client News | June 20, 2014

    We love it when our clients are successful. Congratulations to the Dropcam team on a successful acquisition. We’re excited to see what the future holds.

  • New Hire | June 16, 2014

    Character is excited to welcome Ed O’Brien to the team.

    Ed is a graduate of the Academy of Art and brings over a decade of experience designing/directing in San Francisco–from branding programs and campaigns to digital product design. Prior to joining Character, Ed led design teams for HUGE and Hybrid Design, as well as running a boutique design studio for small engagements and personal projects.

    Originally from Washington state, Ed’s tastes in food and wine are almost as varied as his tastes in music and film. A big fan of distortion. Not a fan of chocolate.

  • Client Launch | June 11, 2014

    After much anticipation, Alibaba-owned e-commerce company 11 Main has revealed itself to the world. 11 Main offers consumers access to merchandise from over 2,000 small businesses selling fashion, jewelry, home goods, children’s items, antiques and collectibles.

    Character worked with 11 Main on their brand identity, shopping experience, photography guidelines and seller kits.

  • New Client | June 5, 2014

    We love working with teams that aren’t afraid to challenge conventional thinking and change the status quo. The team at CollectiveHealth is doing just that. San Mateo-based CollectiveHealth is fundamentally changing the way companies think about and pay for employee healthcare. They really are.

  • New Client | June 2, 2014

    We’re excited to announce a new partnership with San Francisco-based investment management firm, SigFig. In less than 60 seconds, SigFig enables users to sync their 410(k), IRA, trading and advisor-managed accounts into a single dashboard—giving them a real-time view of their investments, across all their accounts. We were blown away by the demonstration and are looking forward to working with the SigFig team over the coming months.

  • New Hire | June 2, 2014

    It is with great pleasure that we welcome Daniel Fuhrer to the Character design team. Daniel spent his early years in Brazil before moving to the Great State of Texas where he resided in a series of oddly-named places; Tomball, Comfort and Denton. Daniel holds a Communication Design and Anthropology degree, Summa Cum Laude, from the University of North Texas. Prior to Character, Daniel worked at Matchbox Studio, Tractorbeam and adventure-travel startup, ZOZI.

    Daniel has many interests, but highlights include; heather grey t-shirts, watches, book binding, “river life”, Bahn Mi sandwiches, Garage Punk, AfroPop and Southern Rock.


  • Client Launch | May 14, 2014

    Congratulations to the Urban Engines team on a successful public launch!

    Urban Engines reduces congestion by combining insights and incentives to ease the time and stress of daily commutes. Go to their website to find out when Urban Engines will be operating in your City.


  • Client Launch | May 1, 2014

    How does the Nod gesture control ring work? Magic. Plus a sprinkle of technological genius.

    Nod launched this May to a tidal wave of positive press. We have a feeling this is just the beginning of an amazing partnership.


  • New Client | March 29, 2014

    Are you tired of losing things? Soon you won’t have to be. Character is very excited to announce a new partnership with technology and lifestyle company, Tile. The smart folks over at Tile are developing the world’s largest lost and found.

  • New Client | March 3, 2014

    Sephora, our San Francisco neighbor and iconic leader in the world of beauty, approached Character to partner with them on their in-house SEPHORA COLLECTION. We’ve been lucky enough to work with Sephora before, and are looking forward to building on a great partnership.

  • New Client | March 2, 2014

    We’re very pleased to announce an exciting new partnership with Urban Engines. Led by the smartest (and nicest) people in the room, backed by the most prominent investors, Urban Engines is on a mission reduce city congestion by combining insights and incentives to ease the time and stress of daily commutes.


  • Client Launch | February 24, 2014

    Steve Perlman, inventor and technology pioneer, is rewriting the wireless rule book with pCell technology.

    Imagine a world where you could stream HD content direct to your smartphone, or make a video call in the middle of Times Square. A world without dropped calls, dead zones or weak signals. Steve and his team have spent the past decade developing pCell wireless technology so consumers can have a reliable “mobile fiber” experience, whether they’re sitting indoors or on a high-speed train.

    Character worked with Steve and his team to unveil pCell technology to the world at the 2014 Mobile World Congress in Barcelona.

  • Client News | February 11, 2014

    It seems like everything e-commerce giant Alibaba touches turns to gold. Needless to say, we were excited when Alibaba publicly announced 11 Main, a US online retailer connecting handpicked small businesses with shoppers in a stylish virtual marketplace.


  • New Hire | January 6, 2014

    It is with great pleasure that we welcome Natasha Foote to the Character design team. Natasha holds a BFA in Graphic Design from Iowa State University. Before joining Character, Natasha’s latest endeavor was working on the rebrand of the University of California.

    Natasha is passionate about design–even going so far as to name her pets after typefaces. Her interests include old films, monks, detective novels, and consuming excessive amounts of food.