Strategy is a crucial first step in the creative development process. A clearly defined strategy serves as a North Star, a point of reference, a brand blueprint. Without it even good design runs the risk of becoming a hit-or-miss expense.
We work closely alongside our clients to gain the necessary insights that underpin a strategic framework. Through conversations, workshops and other information-gathering exercises we crystallize key brand tenets and define their unique position in the world.
Whether we’re crafting a new identity, or evolving an existing one, our approach to brand identity development is guided by the same analytical process and principles. Our team of writers and designers work hand-in-hand to develop an identity that encapsulates our client’s brand, differentiates them from their competition, and makes a lasting impression on their audience.
We combine strong visuals, powerful storytelling and best-in-class production to create engaging and memorable brand experiences. Whether we’re architecting a mobile experience, designing retail packaging or crafting copy for a print campaign, we extend the same set of visual and tonal principles to ensure a cohesive and consistent brand experience. This is where it all comes together.